Copywriting For Your Sales Letters - Sell More Products by Improving Your Internet Copywriting Skill

Writing web sales copy is probably the most intimidating part of internet marketing, but you must learn some basics about copywriting if you are going to be successful with an online business.

Some of the highest paid professional on the internet are copywriters, and you can learn how to write your own web sales copy by studying how they do it. It is all a formula, and once you see the pattern you will be able to get started writing sales letters that will help you to sell your products and build your list.

There are 21 elements that make up a sales letter, but some of them are much more important than others. The ones I will discuss here include the pre-headline, headline, teaser, testimonials, and features and benefits.

Pre-headlines speak directly to your targeted market. At the very top of your sales letter you will say who you are speaking to, like authors, parents, entrepreneurs, or small business owners. Be as specific as possible, so your message seems more personal.

The headline will account for about eighty percent of the success of your sales copy. Write as many headlines as you can, and test different ones to see which ones give you the best results. There are many resources online where you can find headlines that have been proven to work over the years.

Teasers will help you to ensure that your reader continues to read through the rest of your sales letter. This is where you tell your reader that you will be telling them about something else later on, but for now you want to tell them about another part of what your are offering. This is called the Zeigarnik effect, and is based on a psychological principle that has shown that the human mind must have completion of any uncompleted tasks. When you tell your reader during your sales copy that you will be giving them the rest of the information further down the page, they simply must keep reading.

If you are new to writing sales copy and doing business on the internet, you may not have testimonials that are readily available. You can always give your product to some people and ask them to give you an honest testimonial, or use quotes from famous people, living or dead, to make a relevant point about your product. Either way, these testimonials will help you to sell more products.

Features and benefits are extremely important when you are writing sales copy. A feature is what something is; a benefit is what something does. For example, a feature of a vacuum cleaner is the size of the motor. A benefit would be that it is able to pick up more dirt on a deeper level, because of the size of the motor. I like to list the features of what I am trying to sell online, and next to each one I give the benefit of that feature. That way I make sure to include these benefits in my sales letter, and the reader or prospect can see how my product or service will benefit them.

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